Alright, you've read a couple tips on improving placement.  At this point the question may arise in your mind whether any of this stuff actually works?

Yes, it does.  My clients have seen their placement rise to at least the first page and some boast a first or second listing under their key words.

Why?  Simple.  Search engines have rules how they rank sites.  It's not random and based on specific criterion which is designed to give their users the best possible match for the keywords entered. Through experience and trial and error those who study these types of things see a pattern and use it to the advantage of their clients.

Keep reading as we explore other ways to improve your website's placement.  We have just scratched the surface since there are dozens and dozens of other rules you need to know.